WILLIAM J. SCHUCK

1322 Lancaster Avenue • Reynoldsburg, Ohio 43068

PROFESSIONAL SUMMARY

Accomplished marketing and communications leader, writer and editor with experience in business-to-business, financial services and nonprofit fields. Successfully motivated defined audiences to take action through detailed, decisive planning and clear messaging. Recognized by executive management for process innovation.

SPECIALTIES

• Writing for the Web • Strategic planning • Communication counseling

• Graphic design • Media relations • Persuasive writing • Employee communications

ACCOMPLISHMENTS

• Led change management process that saved Key Bank $100 million

• Engaged 10,000 employees in 3,000 volunteer projects in 17 states for Key Bank

• Recognized by executive management Penton Media for production process improvement

• Sold $7,200 in advertising although selling was not part of my job with Penton Media

• Shaped communication strategy for Lutheran Social Services by surveying 450 leaders

PROFESSIONAL EXPERIENCE

WEXNER HERITAGE VILLAGE, Columbus, Ohio

Marketing Manager (2011-2012)

Managed the communication and marketing needs of 12 areas of business, including writing and art-directing all advertising and collateral materials; creating and maintaining corporate website and intranet content; writing, distributing and pitching news releases; producing and directing videos; and planning and managing corporate events. Supervised one graphic designer.

Key Accomplishments:

• Rolled-out a new corporate website within my first 90 days on the job

• Devised a comprehensive publicity plan that grew promotion by 75 percent

• Increased average website traffic by 400 percent within one year

• Planned 60^th anniversary celebration including high-level entertainment

• Planned and managed open-house events for new assisted living residence, Huntington branch and hospice

SCHUCKSPEARE WRITING + PUBLIC RELATIONS, Reynoldsburg, Ohio

Consultant (2008-2011)

Directed and implemented clients' marketing and public relations strategies including advertising, media relations, events and speaking engagements. Developed and published website copy, email announcements, social networking messages, news releases and collateral materials.

Key Accomplishments:

• Attracted more than 5,000 unique visitors in the first 30 days after redesigning ReynoldsburgTomatoFestival.org

• Promoted and booked the documentary film Dalai Lama Renaissance in more than 60 cities around the

U.S., including New York City and Los Angeles

• Wrote 10 pages of copy for The History Channel website History.com

BRICKER & ECKLER, LLP, Columbus, Ohio

Business Development Administrator (2007-2008)

Shaped and implemented new business strategies for law practice groups including client team management, strategizing for client pitches/RFPs. Developed public relations strategies with team members and firm agencies. Identified and planned events and sponsorships. Managed client communications including newsletter writing, editing, production and distribution.

Key Accomplishments:

• Orchestrated a seminar series addressing the legal needs of professionals in five different fields that brought in more than 400 attendees and forged a dozen new business relationships

• Built seven databases of targeted business development contacts that increased marketing capacity by 25 percent

• Established company-wide production schedules for 13 industry-specific newsletters

LUTHERAN SOCIAL SERVICES, Columbus, Ohio

Director of Communications and Marketing

Communications Director, Southern Ohio Synod (2004-2006)

Developed and carried out strategic marketing and communications plans. Managed organization-wide media relations, advertising, print and electronic publication production, website development and maintenance, event planning, market research and fundraising campaign support. Supervised one communications coordinator.

Key Accomplishments:

• Increased event attendance by 52 percent through targeted marketing

• Conducted research among 450 leaders to shape communication strategy

• Increased participation in employee fundraising by 21 percent

• Produced and aired six radio public service announcements for less than $500

• Branded all print materials and overhauled website architecture, design and content in one year

KEY BANK, Cleveland, Ohio

Communications Manager (1997-2004)

Cultivated and executed internal and external communication and publicity strategies for change management, process improvement and business initiatives. Wrote, edited, designed, and managed production of electronic and print communications including Internet and intranet pages for nine business units including Retail, Finance and Marketing.

Key Accomplishments:

• Wrote and managed corporate policies, process improvement strategies and integration communications that saved the company $100 million over 3 years

• Managed $2.4M Cleveland District United Way campaign

• Increased employee participation in political action committee by 57percent

• Backed-up media relations manager as company spokesperson

PENTON MEDIA, Cleveland, Ohio

Associate Editor and Production Manager (1989-1997)

Government Product News and Government Procurement Magazines

Generated story ideas, wrote feature stories and department briefs. Managed annual production budget and print schedules, oversaw freelance efforts, negotiated arrangements with printers and outside suppliers and supporting advertising sales.

Key Accomplishments:

• Received Most Valuable Player award for meeting 100 percent of deadlines

• Earned the Chairman’s Award for developing a production flowchart and training

• Sold $7,200 in advertising

DEGREES/CERTIFICATES/TRAINING

Bachelor of Arts in English, cum laude, Baldwin-Wallace College, Berea, Ohio

Associate of Arts in Journalism, Lorain County Community College, Elyria, Ohio

• Substitute License, Ohio Department of Education

• Therapy through Writing Certificate, LearnWell Resources

• IABC International Conference

• Consultative Process, Wilson Learning

• Writing for the Wired World, Holtz Communication + Technology

• Dialogue in the Desert, Joe Williams Communications

• Workshop in HTML, Cleveland State University

TECHNICAL SKILLS

• Proficient in Microsoft Office, Adobe Creative Suite, Lotus Notes and Outlook

• Social media expertise in the use of Facebook, YouTube and LinkedIn

• Excellent working knowledge of digital audio, photography and videography

• Experience in PC and Apple/Mac environments

• Training in HTML and website design, including WordPress, Dreamweaver and iWeb

HONORS AND AWARDS

• City Council Candidate, Reynoldsburg, Ohio, 2011

• Program of the Year Award, Ohio Public Radio, 2005

• Vision Award of Excellence, IABC Cleveland, 2003

• Short Fiction Award, Lorain County Community College Literary Festival, 2001

• Public Affairs Achievement Award, Key Bank, 2000

• City Council Candidate, Parma, Ohio, 1997

• Most Valuable Player Award, Penton Media, 1996

• Chairman's Award, Penton Media, 1995

AFFILIATIONS

• Boy Scouts of America, Cub Scout Pack 279, Reynoldsburg, Ohio; Den Leader, 2008-present

• Reynoldsburg Tomato Festival, Organizing Committee; Marketing Committee Chair, 2008-2011

• International Association of Business Communicators (IABC)

• IABC/Columbus – Member, 2004-2007; Award Banquet Chair, 2008

• IABC/Cleveland – Vice President, 2002-2003; Public Relations Director, 2001-2002; Program Director, 2000-2001;

Treasurer, 1999-2000